Our research showed that most consumers are willing to endure a bad relationship with their computer even if it's not living up to their expectations.

PC Refresh campaign communicated that it is ok to leave an old love for a newer model – thinner, lighter and sensitive to your every touch.

MAGAZINE SPREAD AD: Inviting consumer in-store to try new devices, and offer free trial — no string attached.

SOCIAL MEDIA: Playing off the idea of a bad relationship, and open up an outlet to vent about their current relationship (with their computer).

The Coke Zero Inside Man helps you and your buddies enjoy bigger and better times of camaraderie during March Madness by providing access and activity.

The Inside Man shows up during the game to prompt consumesr to text in the MCR code found on the packaging for a chance to win exclusive prize and access.

Integrated Valentine’s program to promote Garrett Popcorn as a gift for your loved ones. The program translated through different channels ranging from Posters, Store Windows, eBlast and Website. 

Magazine ads that take consumers to micro sites of the real-life athletes, featuring videos and stories of their personal journeys. The sites also makes up a weight training community, that helped creating buzz around the campaign about these everyday athletes.

Get your survey question answered from the entire community. 

Consumer to upload and share their personal story of success. 

Modern Dog is arguably the most successful indy rock band in Thailand. After we lobbied for them to come perform in Chicago for their first time, we decided to
promote the event as the hottest kept secret in the Chicago Thai community. Since the Thai community here is a very small, world-of-mouth community, we wanted to have some fun with the marketing strategy. We created buzz words via guerilla marketing, one-to-one, and social media, i.e. Facebook and community blogs.