Communicate the comeback of the Cuties as a Happy Meal option. Utilizing Cuties to help building the fresh and healthy halo around McDonald's commitment for better ingredients.

Arch Card designs for any celebratory occasions. Utilizing simple, cost effective, die cut paper sleeve, many Arch Card designs(old and new) can now be versatile and dressed for any occasion.

Happy Meal Emoji Retail kit. Merchandise display, in-store signages, and box punch out activities designed as an extension to the program.

Fill the world with smiles. Simply pop out the iconic smile punch out from the Happy Meal Box, hold it up and snap a pic anywhere to share with family and friends.

What's better than breakfast all day? More breakfast all day! This campaign was a true celebration of giving customers more of what they love. 

Exterior Retail National Kit includes Window Posters, and repeating Decal Ribbon that can be easily implemented across various McDonald's store sizes across the nation.

What's better than breakfast all day? More breakfast all day! This campaign was a true celebration of giving customers more of what they love.  

Here in the Interior Elements, we communicate the additional excitement and appetite appeal of the three McDonald's breakfast sandwiches. Also adding fries to the breakfast sandwiches because now you can.

Nothing brings a smile to a child's face quite like a pet...or a Happy Meal. Partnering with Universal Studios to promote their new animated film, we created the Happy Meal box and a retail kit to help promote one of the top family movies of the summer.

What do pets do when their owners are away? 

The Secret Life of Pets box activities include: 

• Manhattan Apt. Playhouse to extend the fun of the offering plush toys.

• Family Selfie Camera Holder to embrace the family time.

Retail and UI design for the Intel store-within-a-store experience at Best Buy flagship stores. The LIVE Remix with NEYO experience features full 4k screen tables that communicates with the Intel 2-in-1 laptops. The signages and the interface were designed to communicate to the consumers on how to interact and learn about the product innovation.

In an industry where everyone is  trying to scream louder than the next with over-exaggerated claims and empty promises, we took an honest approach. To set ourselves apart from the rest, we focused on what is true . We created “Iron Constitution” that focused first and foremost on the most essential muscle of the body – the heart.

ON’s Ad Series featuring real-life athletes. We went straight to the consumers by interviewing and casting real athletes. The ad created a lot of buzz and jump-started many conversations in several bodybuilding blog communities.

March Madness retail promotional executions.

Peel & Win promotion during the March Madness season.

For a brand that has been around for 60 years, we gave their packaging a little face lift  while maintaining the nostalgic, insatiable, and fun appeal of the brand.

The client came to us with the idea of doing a shelve-stable packaging of their popcorn. The idea is to make the products look premium, but yet not pretentious and still retain hints of their brand. We explored ideas of doing alternate logos to separate the popcorn at their store. After all nothing beats the experience of waiting in their line for popcorn and getting it freshly popped and hand crafted at their store.

Original cross stitch pattern, illustrated and designed. (Shown hand cross stitched by my aunt).

"Sporting Exhibition"

A curated exhibit at Chicago Art Department.

Intel Infographic: Guide for Choosing a Computer.

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Merchant Specific Promotions

A fundraising t-shirt design project in the effort to help relief the 2011 devastating flood in Thailand.

A single page website was created. It helped create buzz and helped us raise the money quickly to help the cause in a timely matter.

Each t-shirt was hand dyed (symbolizes being soaked of the flood water) and screen printing by hand.

Large format translites for Ogilvy train station and United Center. We feel the way to speak to the consumer is to understand the context and situation they are in. With that in mind, we designed something that would reach out under different circumstances.

Garrett Popcorn is Chicago. It’s on the top of most visitors’ itineraries/ to-do lists. It’s one of the things the locals are proud to say is part of the city. If it’s on Halle Berry’s must-do list when she’s in town, and  on Oprah’s list of favorite things, it doesn’t get any more Chicago than that, now does it? To pay  homage to the city, we designed translites for the store front that truly connects the love of their popcorn and the city.

To promote their popcorn tin program, we designed themed tins. In order to  bypasssports team licensing (except for The Blackhawks, which we had the rights to), we used the stadium landmarks as the inspiration. Still keeping the old world theme in mind, we incorporated the history of the stadium and the sports team on the back side. Consumers could learn  tidbits about these Chicago landmarks while enjoying the popcorn, just like a cereal box.

Holiday Digital billboards by the major highways heading into the city. This was an effort to have shoppers put Garrett on their shopping list.

Idea for product shelf at retail.

VItamin Water at Convenient Store and QSR.